Creative Director
Creative Director
Premier Protein has earned a loyal following for its remarkably delicious shakes—packing high protein and low sugar into every sip. In 2021, we launched a national TV campaign to spotlight that crave-worthy combo, bringing real fans to the forefront. Their genuine love for the product came to life through heartfelt testimonials and irresistibly tasty visuals that made viewers want to grab a shake for themselves. We called it “Taste-imonials”—a celebration of authentic fan quotes and mouthwatering moments that captured exactly why people can’t get enough of Premier Protein.
Director: Nico Casavecchia
Director: Nico Casavecchia