Creative Director
Creative Director
Dum-Dums is a nostalgic candy icon—an American classic that’s sparked joy across generations. In 2020, we set out to launch the brand’s first national campaign in over 30 years. The mission: reignite the wonder of walking into a candy shop, where every jar is a kaleidoscope of color and every wrapper holds a promise of fun. We wanted to remind people that every bowl or bag of Dum-Dums is more than just candy—it’s a vibrant mix of favorite flavors, each one delivering a playful 'Pop of Joy' to everyday life.
Production: Nathan Love
Press: Little Black Book