Creative Director
Creative Director
In 2013, my team launched an electrifying campaign for the Red Bull Editions—a bold new chapter for an already legendary brand. Building on the iconic “Red Bull Gives You Wings” mantra, we reimagined the concept of flight through a vibrant cultural lens, infusing it with rhythm, movement, and soul. My visuals harnessed the power of natural motion and human expression to bring this vision to life. The result wasn’t just a product launch—it was an invitation to experience something deeper. Each Edition became a gateway to a new kind of lift—fresh flavors, fresh energy, and that unmistakable Red Bull spirit.
The campaign tagline utilized the brand's "Wings" messaging to promote its new flavor offerings.
Production: Animal Studio
Music: "Basically, I" by Robert DeLong
The campaign received massive national online video and digital media placements, and our hero video shone in Times Square, NYC.