Creative Director
Creative Director
Cholula is the world’s #1 Mexican hot sauce, and a symbol of authentic Mexican flavor: bold, unmistakable, and beloved.
To celebrate this iconic brand, we created a campaign inspired by the real passion people have for its one-of-a-kind taste. At its heart is the Cholula Chant, a love song for tacos done right, the anthem of fajita night, and the chorus behind every unforgettable birria bite. A rhythmic celebration of flavor, culture, and the moments that spark to life when Cholula hits the table.