Creative Director
Creative Director
In 2024, to commemorate the 30th anniversary of The Andy Warhol Museum, we set out to create a bold brand awareness campaign that would channel the spirit of Warhol himself—disruptive, glamorous, and endlessly relevant. We asked ourselves: if Andy were to promote his own creative sanctuary today, how would he do it? The answer was clear—his work was never meant to simply hang on walls; it was meant to be lived, felt, and experienced.
With that ethos in mind, we conceived a campaign that fused the visual language of high fashion with the emotional pull of storytelling—infused with Warhol’s signature cocktail of celebrity, style, and cultural commentary. To bring this vision to life, we partnered with acclaimed NYC fashion photographer James Emmerman, whose bold, contemporary lens captures energy and edge with striking authenticity. Together, we crafted a visual narrative that reimagines Warhol’s legacy for a new era—inviting longtime admirers and curious newcomers alike to step into a world where art, identity, and culture collide.
Press: Creative Boom, Little Black Book
Andy's portrait in scene: Bob Adelman, Andy Warhol on the Red Couch at the Factory, New York City, 1964-1965
Andy Warhol, Silver Clouds 1966
Andy Warhol, Skull 1976
Andy Warhol, Nico Crying 1966, film still
Andy Warhol, The Last Supper 1986