Creative Director
Creative Director
Getting healthy isn’t always easy—it often means saying goodbye to the little indulgences that make life sweet. But Premier Protein flips that script. This modern nutrition brand crafts high-protein, low-sugar products in crave-worthy flavors that make wellness feel less like a chore and more like a treat. Inspired by that joyful approach, we created a vibrant brand spot powered by real user-generated content—radiating positivity, flavor, and fun. It’s a reminder that with Premier Protein, getting healthy doesn’t have to be hard… it can actually feel like a party.
Director: Didier Charette
Music: "Fireworks" by Purple Disco Machine